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Responsible for Brand management of Vyndamax/ Vyndaqel and the construction of HEMA academic platforms and project management and omni-channel strategies etc.

Responsibilities

Portfolio Management

• Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or portfolio plan and its LRF, and lifecycle management.
• Lead portfolio or big strategic brand growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target
• Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment
• Input to the country OP plan
• Interface with WWT to gain support
• Prepare report for global